Apple Unveils iPhone 17 Series, Ultra-Thin iPhone Air, and Next-Gen Wearables at ‘Awe-Dropping’ Event

Cupertino, September 10, 2025 – Apple yesterday hosted its highly anticipated annual fall event, titled “Awe-Dropping,” introducing a new generation of devices that redefine design, performance, and functionality. The keynote featured the iPhone 17 family, the groundbreaking iPhone Air, the Apple Watch Series 11, SE 3, and Ultra 3, along with the advanced AirPods Pro 3.

iPhone 17: Smarter, Faster, More Capable

The standard iPhone 17 models bring substantial improvements to Apple’s most popular device line. Powered by the A19 Bionic chip, the phones deliver faster performance with improved power efficiency. A 120Hz ProMotion display ensures smoother visuals, while the 48MP dual rear cameras and upgraded Center Stage-enabled front camera enhance both photography and video experiences.

Apple also emphasized sustainability, noting that the iPhone 17 uses recycled rare earth elements in its components and comes in new eco-friendly finishes.

iPhone Air: The Showstopper

The biggest surprise of the event was the introduction of the iPhone Air – Apple’s thinnest and lightest iPhone ever, measuring just 5.6mm thick. Crafted from aerospace-grade titanium, the device weighs significantly less than previous models without compromising durability.

Starting at $999, the iPhone Air is aimed at users who prioritize sleek design without sacrificing performance. It features the same A19 Bionic chip, advanced camera system, and all-day battery life, making it both a fashion statement and a powerhouse device.

iPhone 17 Pro and Pro Max: Built for Power Users

For professionals and creators, Apple launched the iPhone 17 Pro and Pro Max, powered by the A19 Pro chip with a vapor-chamber cooling system for sustained performance.

Key highlights include:

• Up to 8x telephoto optical zoom for unmatched photography.
• An advanced three-lens camera system designed for professional-grade videography.
• ProMotion XDR display with higher brightness and contrast.
• Expanded AI-driven features for editing photos and videos on-device.

Apple positioned these models as the ultimate choice for gaming, content creation, and productivity.

Apple Watch Series 11, SE 3, and Ultra 3

The event also expanded Apple’s wearable ecosystem:

• Apple Watch Series 11 introduces new health features, including hypertension detection, enhanced sleep analysis, and improved blood oxygen monitoring.
• Apple Watch SE 3, priced at $249, now includes an always-on display – a first for the SE line – along with a stronger focus on affordability without compromising performance.
• Apple Watch Ultra 3 caters to athletes and explorers with rugged durability, enhanced GPS accuracy, depth tracking for divers, and improved battery life for extended outdoor use. ads< IT Recruitment Services in Mumbai>

Apple is clearly positioning its watches as essential health and wellness companions.

AirPods Pro 3: Audio Meets Intelligence

The third-generation AirPods Pro received one of the biggest updates in recent years. They now include:

• Adaptive noise cancellation with improved environmental awareness.
• Live translation in real time, enabling cross-language communication.
• Heart-rate and body temperature monitoring, aligning AirPods more closely with Apple’s health ecosystem.
• Longer battery life with faster charging via USB-C.

These upgrades position the AirPods Pro 3 as not just headphones, but a multipurpose wellness and productivity device.

Pricing and Availability

• iPhone 17 starts at $799, while the iPhone Air begins at $999.
• iPhone 17 Pro is priced from $1,099, and the Pro Max from $1,199.
• Apple Watch SE 3 starts at $249, Series 11 at $399, and Ultra 3 at $799.
• AirPods Pro 3 are priced at $299.

Preorders begin Friday, September 12, with global availability from Friday, September 19, 2025.

Looking Ahead

The “Awe-Dropping” event reaffirms Apple’s strategy of combining design innovation with practical functionality. With the iPhone Air setting a new benchmark for smartphone design, and the Apple Watch and AirPods expanding into health and wellness, Apple continues to blur the lines between technology, lifestyle, and personal wellbeing.

Industry analysts believe the iPhone Air could attract a wave of upgraders, while the Pro models will solidify Apple’s dominance among professional users. The expanded focus on health features across devices also signals Apple’s deeper commitment to the digital health ecosystem.